Our faces are our calling cards – an outward projection of who we are – and they are shared more widely than ever on social media, as well as representing us in everyday life.
While the Face Value Survey allowed us to explore the minds of Australian women, Allergan has also commissioned ‘The Changing Faces of Beauty: A Global Report’ which revealed the views of nearly 8,000 women across 16 countries, identifying a new age of beauty conﬁdence.
It compared the beauty and ageing trends in 16 nations, including Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, South Korea, Spain, Thailand, Turkey, the UK and the US. Examining the concept of beauty, skincare routines and anti-ageing treatments, the comprehensive research revealed women are more aware and open to aesthetic enhancement and are taking control of how ageing affects their appearance as a way to feel more conﬁdent about themselves.
Never before has women’s external image been so important or so hotly debated. Our faces are our calling cards – an outward projection of who we are – and they are shared more widely than ever on social media, as well as representing us in everyday life .Caroline Van Hove, Senior Vice President, International Medical Aesthetics at Allergan.
According to the report, female beauty is no longer driven solely by a desire to look younger – women want to control how they look as a way to change how they feel as an individual.
“When it comes to women’s beauty goals, some key cultural differences are apparent. In Europe, women embrace ageing naturally and subtly. In Asian markets, women want a more obvious transformation, while in the Middle East women want to look more beautiful with fast enhancing results that accentuate their best features. What is especially exciting about this new research is the discovery that women around the world are united by an increasing desire to control how their looks evolve with time,” says Van Hove.
“And whether through photo ﬁlters, makeup or aesthetic procedures, investing in beauty is their way of positively inﬂuencing their image.”
Among these thousands of individuals, some interesting trends were apparent but one strong universal truth emerged: women choose to look great for themselves. Modern, empowered women are embracing aesthetic treatments to look great not for social acceptance but because it makes them feel conﬁdent and strong.
“Now, with innovations in aesthetics and the broader beauty sector, women are able to harness the power of their own image and create a natural look that is right for them. This is no longer something to aspire to or wish for – it is accessible and acceptable. Aesthetic treatments are setting a new standard in beauty, which women will come to demand in the same way they expect great looking hair color,” says Van Hove.
“We know that women across the globe are experiencing a beauty revolution as they seize control of their own image and use it to express their inner self.”
Overall, what we can see from these two studies is that Australian women are more aware and open to aesthetic enhancement and have a refreshed attitude towards beauty, prioritizing conﬁdence over a youthful appearance. The results also conﬁrm that there is a high level of acceptance of injectable procedures, alongside a national preference for natural-looking results and a heightened focus on skin quality.
This research plays a pivotal role in exhibiting the diverse range of opinions and attitudes around beauty and the role of facial aesthetics in helping women achieve their goals.
- Allergan. (2016). The changing faces of beauty. A global report.